They would embark on long, harrowing adventures across the snowy wilderness in an effort to bring attention to snowmobiles. Case in point: back in the late ’50s, when Polaris made nothing but farm equipment and snowmobiles, founder Edgar Hetteen and engineer David Johnson believed in personally approving the products.
There were times when the financial reports didn’t look so happy, the products weren’t so good, and the timing was downright bad. We are 70 percent of Polaris’ business, and we have shown that we really like the ATVs and side-by-side products that the company is making.Ĭlearly Polaris hasn’t always had the Midas touch. What’s the secret? Why has this company been raging in a time when failure is the norm? It comes down to us-American dirt riders and enthusiasts. If you have Polaris stock, it’s worth four times what it was when George W. For the last three years, that number has increased between 21 and 33 percent a year, and now Polaris is the largest maker of motorsports products in North America. Here are some numbers to digest: Last year Polaris’ gross sales was 3.2 billion. While the rest of the powersports industry has been circling the drain, Polaris is on a rampage. If you want to see something completely different, take a look at Polaris. Here’s the world’s financial report for the past three years: Doom, gloom, suffering, loss and ruin.
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